Wednesday, July 7, 2010

NOKIA Vs Other brands ! Is NOKIA loosing HOLD on INDIAN market?

We all know that till some time back NOKIA ruled the INDIAN mobile sector with its most trusted and valued  products for every range when technology has not reached high end services like touch screen, Wi-Fi, 3G, Navigation and social networking on mobile to the hands of common people which included masses too..

But now it is observed that Nokia is loosing hold on INDIAN market with the entrance of new mobile players like micro-max,lemon,Q-mobiles,Karbon mobiles,lave,videcon,spice and many other brands including the china mobiles!
                                                                                                   

Till some time back it is observed that every one wanted the best product which lasted for years than that with more features.
The trend now changed, there are mobiles with many features which mainly included touch screen as a main feature following the 3G,QWERTY keypad,dual  Sim and camera while FM and MP3 comes included as a basic requirement!
These services are now available in phones with  a minimum price range of Rs.3000-Rs.4000 in companies other than Nokia as mentioned above.
There are phones(Models) for every price tag in other brands for every individual with desired features which are lacking in Nokia phones.

But there are some things  i need to talk about Nokia here about its services when comparing other brands.
i'll best follow point wise method of explaining.

1)NOKIA first is a well branded mobile with excellent services!
2)It provides warranty along with all India care lines and service centers.
3)Excellent battery backup

And now coming with a bunch of services as one included the recently started OVI.

1)FILES
2)CALENDAR
3)CONTACTS
4)MAPS(requires a A-GPS/GPS enabled phone)
5)STORE
6)MAIL/NOKIA MESSAGING/CHAT APP
7)MUSIC
8)SHARE

All these services are provided by Nokia for free and with one OVI account created.
I would like to ask those who hate Nokia one question.

ARE THESE SERVICES PROVIDED FREE FOR YOU BY YOUR PHONE BRAND???

But i would seriously say one thing that These services are known and used by those who are tech freaks, geeks and i mean what i say.
I have many personal incidences and evidences which i came across people using these services are a kind of tech freaks and business people.
Then i would like to ask what about other people who use a phone just for camera,mp3,FM and calling features?
These include mainly masses who then go for other brands who have mobiles at a cheaper price tag with all the facilities same.

But in Nokia the minimum price of a good touch screen phone with all the OVI facilities comes at a price tag of Rs6,799/- (Model 5233) head over to have a glance at models available in India here.

But what about people who just wanted a phone with touch screen and music features?
Did any time Nokia think of them ?
But these type of phones are available  in other brands at a minimum price tag of 3-4k only for which masses are attracted and the warranty provided is also same as Nokia do and they are going for other  brands thus the stake of Nokia in India is decreasing.
How many models/services Nokia is releasing in INDIA is mattered not but the masses look for the cheapest touch phone ever.
The masses mainly concentrate on only a few things which include
1)MP3
2)FM
3)Video playback
4)Touch
5)Camera
and thats it they know anything about OVI , Navigation or something like that.

Also Nokia is not concentrating on educating/bringing awareness in  people about OVI and its services.
I hardly see a TV commercial about Maps and Music thats it.
How come people know about Nokia and it's services?

But ,Remember Nokia all those Hi-fi services are used only by Tech- freaks and business people who are less when compared to the masses in INDIA so that your sales are also less.
It's something like Nokia "Connecting Hands only with tech freaks!

But also AS A NOKIA LOVER AND FAN I WOULD LOVE TO SEE A NOKIA PHONE IN EVERY INDIAN's HAND TOTALLY EDUCATED AND FOUND USING ALL NOKIA SERVICES TO A MAXIMUM EXTENT.
I see in hands of many masses the china phones with touch ,Dual Sim, a worthless camera and a FM that works without headset.
while i see some masses using  QWERTY phones boasting as a style!
Thats it masses want, they never care of Ovi and its amazing services .
So, they go for cheap with more features.

SO , from at least now Nokia awake and start working on the cheapest mobiles with the features masses require and start holding back u'r share again !
so come on Nokia, lets start commercials about your excellent services which are provided for free and also educate people about your quality and service even though everyone knows  what Nokia is !

So, now its time for Nokia to fight for QUALITY Vs FEATURES ?

And never forget to bring the high end phones to INDIA too for tech freaks like me!

And something you people like to read about Nokia share in 2009 is here @fonearena .

LOVE you NOKIA !

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